
Helping founders, executives, and teams build partnerships, go to market, and scale. From first deal to enterprise growth.

Northline Projects is a consulting studio that helps health technology companies build and scale strategic partnerships.Founded in 2017 by Matthew Ryder, Northline has spent nine years embedding with founding teams across biomedical devices, digital health, mental health, wearables, and performance technology. Engagements range from fractional advisory to full-time embedded leadership.The work includes closing $10M+ licensing deals, launching remote patient monitoring and mental health programs for major health systems, building enterprise partnership divisions from scratch, and navigating complex regulatory, payer, and provider environments across the U.S. and internationally.Northline also operates at the intersection of athletics, food systems, and community. Through cowshare.ai and a series of whole-animal dinner experiences, Northline brings the same intentionality to how people connect with food, land, and each other.
Strategic partnerships and business developmentEnterprise sales and health system engagementGo-to-market strategy and partner ecosystem designFractional VP Partnerships and embedded BD leadershipAI transformation strategy and consultingExperiential food and community programming


Biomedical Device, Biotech & Health System TechnologiesDigital Health, Virtual Care & Remote MonitoringAI and AI in HealthcareAthletics, Longevity & Human PerformanceMental Health & Neuroscience InnovationFood Systems & Community Ventures
$10M+ technology licensing deal closureRemote patient monitoring program launch (major health systems)Enterprise mental health partnership division build (from zero)Entrepreneur-in-Residence, U.S. Department of Defense / DARPAWearable biosensor commercialization and clinical trialsAI-powered physical therapy product launchCommunity and food systems venture founding and growthInternational market expansion (UK, Portugal, France, Australia)

Matthew Ryder is a biomedical engineer, strategist, and founder who builds strategic partnerships for health technology companies.Over the past fifteen years he has closed $10M+ licensing deals, launched remote patient monitoring and mental health programs for major health systems, built enterprise partnership divisions from scratch, and navigated regulatory, payer, and provider environments across the U.S. and internationally. His career spans Fortune 500 medical devices, venture-backed startups, professional sports, and the U.S. Department of Defense.He founded Northline Projects, a consulting studio that embeds with founding teams at the intersection of health, food, and community. He is the creator of cowshare.ai, a platform and experience series reconnecting people to the origins of their food through whole-animal harvest, butchery, and shared meals.Matthew is an ultramarathon runner, ski mountaineer, and surfer based in Ojai, California. His biomedical engineering research at Tufts University focused on functional brain imaging using near-infrared spectroscopy. He played NCAA ice hockey.The work he does and the life he lives come from the same place.

Remote Patient Monitoring Program Launch
Business Development and Sales Operations leadership to build an economic case and deploy a remote physiological monitoring program. The program enables hospitals to discharge patients earlier and recover from home—improving outcomes and reducing costs. Program launched across major West Coast health systems including physician and C-suite engagement at the executive level.Physiological Monitoring Tech Commercialization
Closed a technology licensing partnership valued at $10M+. Strategic partnership leadership, regulatory strategy, key opinion leader development, fundraising support ($54M Series C). Worked with teams building next-gen biosensors to connect patients and clinicians with actionable medical data—shaping form factor, clinical validation, go-to-market strategy, and commercialization strategy.Entrepreneur-in-Residence, U.S. Department of Defense / DARPA
Strategic advisory on cutting edge wearable and implantable tech inside the world’s largest employer. Helped shape medical R&D strategy for novel sensing and monitoring technologies.cowshare.ai
Launched whole-animal sourcing and storytelling platform aimed at reconnecting consumers to the origins of their food through direct relationships with ranchers and seasonal agriculture. The initiative honors the full life of the animal while reshaping how people engage with meat, land, and community.
Visit cowshare.ai
Scaling Mental Health Platforms
Sales Leadership, Strategic GTM Advisory, and Operational Leadership. Supported two leading virtual mental health companies during market entry & high-growth phase—balancing rapid expansion with quality care delivery across the U.S. Built $1M partnership pipeline in year one. Closed $500K+ multi-year enterprise deal. Designed and led the sales-to-customer-success handoff process.AI-Powered Physical Rehab Product Launch
GTM Advisor. Guided early GTM and UX design for a digital rehab tool using AI and behavioral science to help patients build new physical habits from home.cowshare — Whole-Animal Dinner & Harvest Experiences
A four-year practice of whole-animal harvest, butchery, and dinner experiences reconnecting people to their food, land, and each other. From intimate gatherings to large-format community events held in Ojai, Malibu, Joshua Tree, and beyond.International Expansion (UK, Portugal, France, Australia)
Helped health tech and mental health startups localize offerings and bridge regulatory, cultural, and operational gaps between U.S. and international markets.
Biomedical Device, Biotech & Health System Technologies
Extensive experience launching breakthrough technologies across the healthcare ecosystem—health systems, payers, and providers—including AI-powered clinical and operational tools. Work spans the full lifecycle: from pre-commercial strategy and regulatory planning to scaling in mature markets through strategic partnerships and sales enablement.Mental Health & Neuroscience Innovation
Led development and expansion of virtual, in-person, and community-based programs designed to address the mental health crisis with evidence-based, scalable solutions—bridging clinical rigor with accessibility and reach.
Athletics, Longevity & Human Performance
Experience launching performance and injury prevention platforms that support movement, recovery, and long-term health. Advised on wearable technologies, performance-oriented health platforms, and community-based wellness experiences. An active ultramarathon runner, ski mountaineer, and surfer—bringing a practitioner's perspective to the companies and communities in this space.Food Systems & Community Ventures
Creator and operator of cowshare.ai—immersive whole-animal harvest, butchery, and dinner experiences that reconnect people with the land, the animal, and each other. Four years of events ranging from intimate dinners to large community gatherings. Projects focus on food sovereignty, education, and physical health through connection to food, shared meals, and storytelling.
STRATEGIC PARTNERSHIPS & REVENUE GROWTH LEADER
Health Technology | Wearables & Performance | Partner Ecosystem Development15+ years building and scaling strategic partnerships at the intersection of health technology and human performance. Track record of $10M+ deal closures, launching partner ecosystems from zero, and designing scalable engagement models across health systems, payers, employers, and benefits channels. Deep experience in wearable technology, remote physiological monitoring, and digital health. Cross-functional leadership spanning Product, Legal, Operations, and Commercial teams. Builder mindset honed across venture-backed startups and Fortune 500 medical device companies.Personal Performance Background: Ultra marathon runner, ski mountaineer, NCAA hockey—a living laboratory for the technology and communities I partner with.Core Strengths: Strategic Partner Ecosystem Design | Post-Sale Partner Lifecycle & QBRs | Complex Deal Structuring | Cross-Functional Leadership | Revenue Attribution & Scalable Playbooks[email protected]
440.669.4482
Northline Projects - 2017-Present
Founder & Principal Consultant
Northline Projects is a consulting and special projects studio helping values-led teams move from idea to impact with clarity and integrity. Northline specializes in health innovation, athletics and performance, mental health, and food systems. Northline works with founders, executives, and creatives to bring complex ideas to life through strategy, operations, partnerships, and story. Consulting engagement structures have ranged from fractional/part-time to full-time embedded (W2). Diverse engagements include:
Masimo – Led launch of a remote patient monitoring partnership program to major West Coast health systems. Built the economic case for post-acute care transformation, designed partner onboarding and activation workflows, and drove physician and C-suite engagement. Owned the full partner relationship end-to-end — nurturing engagement across clinical, operational, and executive stakeholders in partnership with internal cross-functional resources. Managed the complete partnership lifecycle from prospecting through operational execution and ongoing performance management.
Profusa – Closed a technology licensing partnership valued at $10M+. Supported $54M Series C raise. Led strategic partner development with health systems and key opinion leaders. Designed partner engagement frameworks and QBR rhythms with stakeholders. Oversaw commercial side of the regulatory strategy for CE mark and FDA clinical trial submission.
U.S. Department of Defense / DARPA – Served as Entrepreneur-in-Residence for implantable hydrogel biosensor technology enabling continuous, real-time physiological monitoring. Led commercialization strategy, ecosystem mapping, and cross-agency stakeholder alignment.
Cerebral – Designed and launched B2B healthcare partnership strategy for a leading virtual care platform. Built enterprise pipeline across payer, employer, and provider channels. Created partner segmentation approach and accountability frameworks to manage engagement across tiers.
ieso – Led U.S. commercial expansion for a virtual mental health platform originally built within England's NHS. Developed health system and payer partnership strategy, localized clinical and regulatory positioning, and built referral pathways across provider networks. Navigated complex regulatory and data-sharing requirements across international markets.
Huneo – Led partnership development and project management for a next-generation neurological and sleep monitoring wearable platform. Managed clinical collaboration with Stanford Sleep Medicine and Jazz Pharmaceuticals across polysomnography studies. Coordinated cross-functional stakeholders across academic, pharma, and engineering teams.
Sword Health – Advised on launch of Sword Move, a virtual physical health and injury prevention platform. Conducted physician and health system market research, established referral-driven GTM motions, and implemented structured sales processes and partner success playbooks for enterprise partnerships.
Reveal Biosensors – Supported commercial partnership strategy for a novel wearable biosensor platform focused on hydration, glucose, and performance data — targeting health systems, physician groups, and elite athletics programs.
SVRN Ventures – Developing ecosystem partner network to generate sponsorship revenue and increase access to ecosystem partners for SVRN members. Designed tiered partnership frameworks and engagement models.
Cerebral - 2022-2023
Director of Business Development
Launched and led health system and payer partnership division from the ground up for a leading virtual care platform
Closed $500K+ multi-year enterprise deal with CoreChoice (1M+ union members) — full lifecycle from sourcing through contracting, requiring navigation of union benefits committees and product customization for blue-collar workforce
Designed and led the sales-to-customer-success handoff process, personally managing the transition as partnerships launched to ensure seamless onboarding, activation, and early partner health
Built first customer advisory council with payer and provider stakeholders to inform product roadmap, integration priorities, and partner health scoring
Achieved $1M partnership pipeline in year one; hired and managed BD team; built repeatable playbooks for pricing, SLAs, partner dashboards tracking cohort health and LTV, and QBR cadences
San Jose Sharks - 2015-2017
Director of Business Development
Developed partnerships with biometric performance monitoring companies — served as liaison between professional athletes, medical/training staff, and technology vendors to evaluate wearables and recovery tech for integration into player performance programs.
Led cross-functional partnerships across team operations, player wellness, arena technology, and corporate sponsorship. Drove $2M in new revenue growth.
Integra LifeSciences - 2013-2015
Neurosurgery Sales Specialist
Managed enterprise sales relationships with health system C-suites, CFOs, and Value Analysis committees to win system-wide contracts across neurosurgery
Developed KOL program with top NYC neurosurgeons to drive clinical adoption, inform product development, and expand referral networks
Supported neurosurgery and neurotrauma teams at leading NYC academic health systems
Medtronic (Covidien) 2010-2013
Account Representative
Managed multimillion-dollar product portfolio and ongoing account relationships across IDNs and hospital systems in NYC
Built and maintained physician and administrative relationships across complex, multi-stakeholder health system accounts
Education
Tufts University, Biomedical Engineering
Biomedical Engineering with a concentration in Entrepreneurship and Neurological Monitoring.
Coursework and research in physiological monitoring, wearable sensing, and healthcare economics.
Research Thesis: Functional brain imaging using near infrared spectroscopy.
Contact Info
[email protected]
440.669.4482
STRATEGIC PARTNERSHIPS & REVENUE GROWTH LEADER
Health System Partnerships | Virtual Care & Value-Based Models | Physician & C-Suite Sales15+ years building and scaling enterprise healthcare partnerships across health systems, payers, and providers. Track record of $10M+ deal closures, launching new business lines from zero, and navigating complex clinical and administrative stakeholder environments. Deep experience in virtual care delivery, remote physiological monitoring, and physician engagement — with a builder's mindset honed across venture-backed startups and Fortune 500 medical device companies.Core Strengths: Health System & C-Suite Sales | Referral Network Development | Cross-Functional Partnership Execution | Value-Based Care & Payer Strategy[email protected]
440.669.4482
Northline Projects - 2017-Present
Founder & Principal Consultant
Personal Performance & Wellness Background: ultra marathon runner, ski mountaineer, NCAA ice hockey player—living laboratory for performance optimization, fitness, and recovery. Deep understanding of fitness communities, athlete mindset, and behavior change required for sustained engagement.
Northline Projects is a consulting and special projects studio helping values-led teams move from idea to impact with clarity and integrity.
Representative engagements include:
Masimo – Led launch of a virtual remote patient monitoring program to major West Coast health systems. Built the economic case for post-acute care transformation, drove physician and C-suite engagement, and managed the full partnership lifecycle from prospecting through operational execution.
Cerebral – Designed and launched healthcare strategy for one of the world’s leading virtual mental health platforms. Built early enterprise momentum across payer, employer, and provider channels.
SVRN Ventures – Developing network of companies to generate sponsorship revenue and to increase access to ecosystem partners for SVRN members.
Sword Health – Advised on new product launch, Sword Move, an AI-rooted physical health and injury prevention platform for in-home and virtual care. Performed first hand market research, established key GTM motions, and implemented sales process.
Profusa – Supported a $54M Series C raise and closed a technology licensing deal valued at over $10M. Oversaw CE mark submission and early commercialization in the EU; supported FDA clinical trial submission for U.S. entry.
U.S. Department of Defense / DARPA – Served as Entrepreneur-in-Residence for implantable hydrogel sensor technology enabling continuous, real-time oxygen monitoring. Led commercialization strategy and agency engagement.
ieso – Led U.S. commercial expansion strategy for an evidence-based, AI-delivered mental health platform originally developed and clinically validated in England's NHS health system.
Huneo – Advised on development and go-to-market strategy for next-generation neurological and sleep monitoring platform using wireless biosensor technology.
Reveal Biosensors – Supported commercial strategy for novel sweat-based wearable platform focused on hydration, glucose, and performance data in elite athletes.
Full Circle Series – Co-created a live event and storytelling platform focused on food systems, health, and community resilience. Curated shared meals, farmer-chef partnerships, and experiential education.
StopConcussions / San Jose Sharks – Represented the San Jose Sharks and StopConcussions in the Australian Ice Hockey Classic. Raised funding and visibility for neurotrauma awareness while building international partnerships.
EyeVue – Provided product strategy and market feedback for an AR platform enhancing live in-person sports viewing through wearable tech.
Zaaz Collective - 2024-Present
Co-Founder
Zaaz is an AI-native marketing studio, co-founded with former CEO of world's largest ad agency (WPP). Zaaz is building tools for creators, brands, and platforms to transform their businesses in the age of AI.
Led market research, strategic partnerships, and commercial strategy to inform product development.
Cerebral - 2022-2023
Director of Business Development
Closed $500K+ multi-year partnership with CoreChoice (Taft-Hartley network serving 1M+ union members) - sourced, structured, and negotiated deal requiring product customization for blue-collar workforce and navigation of union benefits committees.
Built first customer advisory council with payer and provider stakeholders to inform product roadmap and integration priorities - cross-functional leadership without direct reports.
Achieved $1M in year 1 partnership pipeline in crisis environment; hired and managed 2-person BD team; established repeatable playbooks for pricing, SLAs, and partner dashboards tracking cohort health and LTV.
Launched partnerships across multiple segments: government-aligned health plans, disability services, national primary care organizations.
San Jose Sharks - 2015-2017
Director of Business Development
Located in the heart of Silicon Valley, the San Jose Sharks is one of the NHL's most innovative franchises.
Developed partnerships with biometric performance monitoring companies—served as liaison between pro athletes, medical/training staff, and technology vendors to evaluate wearables and recovery tech for integration into player performance programs.
Led cross-functional partnerships across team operations, player wellness, arena technology, and corporate sponsorship—experience marshaling stakeholders with competing priorities (athletes, medical staff, business operations).
Drove new revenue growth ($2M), identified sustainability initiatives, and supported community-forward programs.
Represented team internationally (Australia Ice Hockey Classic)—built cross-cultural partnerships focused on athlete wellness and neurotrauma awareness.
Integra LifeSciences - 2013-2015
Neurosurgery Sales Specialist
Integra is the global leader in devices used for neurosurgery and neurological care.
Worked with CFOs, Heads of Supply Chain, and Value Analysis committees to win system-wide contracts.
Supported neurosurgery and neurotrauma teams at leading NYC hospitals.
Developed KOL program with top NYC neurosurgeons to inform product development and marketing strategies.
Medtronic (Covidien) 2010-2013
Account Representative
Medtronic is the world's largest medical device company, advancing care across specialties.
Managed multimillion-dollar product portfolio across IDNs and hospital systems in NYC.
Education
Tufts University, Biomedical Engineering
Biomedical Engineering with a concentration in Entrepreneurship and Neurological Monitoring.
The Tufts Biomedical Engineering department is a world renowned research institute, pioneering new ways to regenerate human tissue using natural materials from silk worms. The department also has made significant advancements in neurological monitoring for medical and functional purposes.
Research Thesis: Functional brain imaging using near infrared spectroscopy
Contact Info
[email protected]
440.669.4482