
Helping founders, executives, and teams build partnerships, go to market, and scale. From first deal to enterprise growth.

Northline Projects is a consulting studio that helps health technology companies build and scale strategic partnerships.Founded in 2017 by Matthew Ryder, Northline has spent nine years embedding with founding teams across biomedical devices, digital health, mental health, wearables, and performance technology. Engagements range from fractional advisory to full-time embedded leadership.The work includes closing $10M+ licensing deals, launching remote patient monitoring and mental health programs for major health systems, building enterprise partnership divisions from scratch, and navigating complex regulatory, payer, and provider environments across the U.S. and internationally.Northline also operates at the intersection of athletics, food systems, and community. Through cowshare.ai and a series of whole-animal dinner experiences, Northline brings the same intentionality to how people connect with food, land, and each other.
Strategic partnerships and business developmentEnterprise sales and health system engagementGo-to-market strategy and partner ecosystem designFractional VP Partnerships and embedded BD leadershipAI transformation strategy and consultingExperiential food and community programming


Biomedical Device, Biotech & Health System TechnologiesDigital Health, Virtual Care & Remote MonitoringAI and AI in HealthcareAthletics, Longevity & Human PerformanceMental Health & Neuroscience InnovationFood Systems & Community Ventures
$10M+ technology licensing deal closureRemote patient monitoring program launch (major health systems)Enterprise mental health partnership division build (from zero)Entrepreneur-in-Residence, U.S. Department of Defense / DARPAWearable biosensor commercialization and clinical trialsAI-powered physical therapy product launchCommunity and food systems venture founding and growthInternational market expansion (UK, Portugal, France, Australia)

Matthew Ryder is a biomedical engineer, strategist, and founder who builds strategic partnerships for health technology companies.Over the past fifteen years he has closed $10M+ licensing deals, launched remote patient monitoring and mental health programs for major health systems, built enterprise partnership divisions from scratch, and navigated regulatory, payer, and provider environments across the U.S. and internationally. His career spans Fortune 500 medical devices, venture-backed startups, professional sports, and the U.S. Department of Defense.He founded Northline Projects, a consulting studio that embeds with founding teams at the intersection of health, food, and community. He is the creator of cowshare.ai, a platform and experience series reconnecting people to the origins of their food through whole-animal harvest, butchery, and shared meals.Matthew is an ultramarathon runner, ski mountaineer, and surfer based in Ojai, California. His biomedical engineering research at Tufts University focused on functional brain imaging using near-infrared spectroscopy. He played NCAA ice hockey.The work he does and the life he lives come from the same place.

Remote Patient Monitoring Program Launch
Business Development and Sales Operations leadership to build an economic case and deploy a remote physiological monitoring program. The program enables hospitals to discharge patients earlier and recover from home—improving outcomes and reducing costs. Program launched across major West Coast health systems including physician and C-suite engagement at the executive level.Physiological Monitoring Tech Commercialization
Closed a technology licensing partnership valued at $10M+. Strategic partnership leadership, regulatory strategy, key opinion leader development, fundraising support ($54M Series C). Worked with teams building next-gen biosensors to connect patients and clinicians with actionable medical data—shaping form factor, clinical validation, go-to-market strategy, and commercialization strategy.Entrepreneur-in-Residence, U.S. Department of Defense / DARPA
Strategic advisory on cutting edge wearable and implantable tech inside the world’s largest employer. Helped shape medical R&D strategy for novel sensing and monitoring technologies.cowshare.ai
Launched whole-animal sourcing and storytelling platform aimed at reconnecting consumers to the origins of their food through direct relationships with ranchers and seasonal agriculture. The initiative honors the full life of the animal while reshaping how people engage with meat, land, and community.
Visit cowshare.ai
Scaling Mental Health Platforms
Sales Leadership, Strategic GTM Advisory, and Operational Leadership. Supported two leading virtual mental health companies during market entry & high-growth phase—balancing rapid expansion with quality care delivery across the U.S. Built $1M partnership pipeline in year one. Closed $500K+ multi-year enterprise deal. Designed and led the sales-to-customer-success handoff process.AI-Powered Physical Rehab Product Launch
GTM Advisor. Guided early GTM and UX design for a digital rehab tool using AI and behavioral science to help patients build new physical habits from home.cowshare — Whole-Animal Dinner & Harvest Experiences
A four-year practice of whole-animal harvest, butchery, and dinner experiences reconnecting people to their food, land, and each other. From intimate gatherings to large-format community events held in Ojai, Malibu, Joshua Tree, and beyond.International Expansion (UK, Portugal, France, Australia)
Helped health tech and mental health startups localize offerings and bridge regulatory, cultural, and operational gaps between U.S. and international markets.
Biomedical Device, Biotech & Health System Technologies
Extensive experience launching breakthrough technologies across the healthcare ecosystem—health systems, payers, and providers—including AI-powered clinical and operational tools. Work spans the full lifecycle: from pre-commercial strategy and regulatory planning to scaling in mature markets through strategic partnerships and sales enablement.Mental Health & Neuroscience Innovation
Led development and expansion of virtual, in-person, and community-based programs designed to address the mental health crisis with evidence-based, scalable solutions—bridging clinical rigor with accessibility and reach.
Athletics, Longevity & Human Performance
Experience launching performance and injury prevention platforms that support movement, recovery, and long-term health. Advised on wearable technologies, performance-oriented health platforms, and community-based wellness experiences. An active ultramarathon runner, ski mountaineer, and surfer—bringing a practitioner's perspective to the companies and communities in this space.Food Systems & Community Ventures
Creator and operator of cowshare.ai—immersive whole-animal harvest, butchery, and dinner experiences that reconnect people with the land, the animal, and each other. Four years of events ranging from intimate dinners to large community gatherings. Projects focus on food sovereignty, education, and physical health through connection to food, shared meals, and storytelling.
STRATEGIC PARTNERSHIPS & BD LEADER
Health Technology | Digital Health & AI | Wearables & Performance | Partner Ecosystem Development15+ years building and scaling strategic partnerships at the intersection of health technology and human performance. Track record of $10M+ deal closures, launching partner ecosystems from zero, and designing scalable engagement models across health systems, payers, employers, and benefits channels. Deep experience in wearable technology, remote physiological monitoring, digital health, and AI in healthcare. Cross-functional leadership spanning Product, Legal, Operations, and Commercial teams. Builder mindset honed across venture-backed startups and Fortune 500 medical device companies.Personal Performance Background: Ultramarathon runner, ski mountaineer, surfer, NCAA hockey—a living laboratory for the technology and communities I partner with.Core Strengths: Strategic Partner Ecosystem Design | Post-Sale Partner Lifecycle & QBRs | Complex Deal Structuring | Cross-Functional Leadership | Revenue Attribution & Scalable Playbooks[email protected]
440.669.4482
Northline Projects - 2017-Present
Founder & Principal Consultant
Consulting studio helping health technology, wellness, and community-driven companies build partnerships, go to market, and scale. Engagements range from fractional advisory to full-time embedded leadership. Selected engagements include:
Masimo – Launched remote patient monitoring partnership program across major West Coast health systems. Full partner lifecycle from C-suite engagement through operational execution.
Profusa – $10M+ technology licensing partnership. Strategic partner development with health systems and KOLs. Supported $54M Series C.
U.S. Department of Defense / DARPA – Entrepreneur-in-Residence for implantable biosensor technology. Commercialization strategy and cross-agency stakeholder alignment.
ieso – Commercial partnership strategy for U.S. expansion of an AI-enabled virtual mental health platform built within England's NHS.
Huneo – Project management for a next-generation neurological and sleep monitoring wearable. Coordinated clinical research across academic and pharmaceutical partners.
Sword Health – Advised on launch of a virtual physical therapy platform. Developed enterprise sales motions.
Reveal Biosensors – Supported commercial partnership strategy for a novel wearable biosensor platform focused on hydration, glucose, and performance data — targeting health systems, physician groups, and elite athletics programs.
UniOne – Operations and community development bringing a European consciousness and connection community to the Los Angeles market. Impacted hundreds of participants through immersive experiences between 2020 and 2022.
Cowshare.ai – Created a whole-animal harvest, butchery, and communal dining experience series across Ojai, Los Angeles, Malibu, Joshua Tree, and beyond. Experiences ranging from 20 to 150+ guests.
Cerebral - 2022-2023
Director of Business Development
Launched and led health system and payer partnership division from the ground up for a leading virtual care platform
Closed $500K+ multi-year enterprise deal with CoreChoice (1M+ union members) — full lifecycle from sourcing through contracting, requiring navigation of union benefits committees and product customization for blue-collar workforce
Designed and led the sales-to-customer-success handoff process, personally managing the transition as partnerships launched to ensure seamless onboarding, activation, and early partner health
Built first customer advisory council with payer and provider stakeholders to inform product roadmap, integration priorities, and partner health scoring
Achieved $1M partnership pipeline in year one; hired and managed BD team; built repeatable playbooks for pricing, SLAs, partner dashboards tracking cohort health and LTV, and QBR cadences
San Jose Sharks - 2015-2017
Director of Business Development
Creative deal-making at the intersection of professional sports and industry.
Developed partnerships with biometric performance monitoring companies — served as liaison between professional athletes, medical/training staff, and technology vendors to evaluate wearables and recovery tech for integration into player performance programs.
Led cross-functional partnerships across team operations, player wellness, arena technology, and corporate sponsorship. Drove $2M in new revenue growth.
Integra LifeSciences - 2013-2015
Neurosurgery Sales Specialist
Enterprise sales across neurosurgery, working with neurosurgeons, health system C-suites, CFOs, and Value Analysis committees to win system-wide contracts.
Developed physician champion network with top NYC neurosurgeons to drive clinical adoption, inform product development, and expand referral networks.
Supported neurosurgery and neurotrauma teams at leading NYC academic health systems.
Medtronic (Covidien) 2010-2013
Account Representative
Managed multimillion-dollar product portfolio and ongoing account relationships across IDNs and hospital systems in NYC
Built and maintained physician and administrative relationships across complex, multi-stakeholder health system accounts
Education
Tufts University, Biomedical Engineering
Biomedical Engineering with a concentration in Entrepreneurship and Neurological Monitoring.
Coursework and research in physiological monitoring, wearable sensing, and healthcare economics.
Research Thesis: Functional brain imaging using near infrared spectroscopy.
Contact Info
[email protected]
440.669.4482