Born from a holistic philosophy—building a stronger future together through innovation in health, food, and community.

About northline

Northline Projects began in 2017 as a platform for founder Matthew Ryder’s work in health care technology consulting. Over the past eight years—through diverse engagements and a growing sense of purpose—Northline has evolved into a global consulting and special projects studio helping values-led teams move from idea to impact with clarity and integrity.Specializing in biomedical innovation, athletics and human performance, mental health, and food systems—Northline collaborates with founders, executives, and creatives to bring complex ideas to life through strategy, operations, partnerships, and narrative.

Capabilities

Fractional CRO & operations leadershipBusiness development & partnershipsGo-to-market & strategy advisoryBrand narrative & content creationProduct & event design

Specialization

Biomedical Device, Biotech & Health System TechnologiesAthletics, Longevity & Human PerformanceMental Health & Neuroscience InnovationFood Systems & Community Ventures

Engagement Highlights

Remote patient monitoring program launchDigital mental health platform exapansionsEntrepreneur-in-Residence (US Department of Defense / DARPA)Biowearable developmentVirtual physical therapy product launchCommunity & food systems venture founding and growthInternational markets (UK, Portugal, Australia) & US expansion

About Matthew Ryder

Matthew Ryder is a biomedical engineer, strategist, and founder with a unique blend of experience across medical technology, health innovation, and food systems. Over the past decade, he has helped bring complex ideas to life—leading strategy, partnerships, and operations for organizations in hospital technology, digital mental health, and physiological monitoring.Rooted in a deep understanding of how healthcare works—from devices to delivery—Matthew also believes that food, movement, and community are foundational to long-term well-being. His work bridges traditional medical systems with regenerative, human-centered approaches.He founded Northline Projects, a consulting and special projects studio that supports values-led teams at the intersection of health, food, and community. He is also co-founder of Zaaz, an AI-native marketing and automation studio, and the creator of Full Circle, a dinner series designed to restore connection through shared meals and stories.

Selected Work

Remote Patient Monitoring Program Launch
Business Development and Sales Operations leadership to deploy a remote physiological monitoring program. The program enables hospitals to discharge patients earlier and recover from home—improving outcomes and reducing costs.Physiological Monitoring Tech Commercialization
Strategic partnership leadership, regulatory strategy, key opinion leader development, fundraising. Worked with teams building next-gen biosensors to connect patients and clinicians with actionable medical data—shaping form factor, clinical validation, go-to-market strategy, and commercialization strategy.Entrepreneur-in-Residence, U.S. Department of Defense / DARPA
Strategic advisory on cutting edge wearable and implantable tech inside the world’s largest employer. Helped shape medical R&D strategy for novel sensing and monitoring technologies.cowshare.ai
Launched whole-animal sourcing and storytelling platform aimed at reconnecting consumers to the origins of their food through direct relationships with ranchers and seasonal agriculture. The initiative honors the full life of the animal while reshaping how people engage with meat, land, and community.

Scaling Mental Health Platforms
Sales Leadership, Strategic GTM Advisory, and Operational Leadership. Supported two leading virtual mental health companies during market entry & high-growth phase—balancing rapid expansion with quality care delivery across the U.S.AI-Powered Physical Rehab Product Launch
GTM Advisor. Guided early GTM and UX design for a digital rehab tool using AI and behavioral science to help patients build new physical habits from home.Food & Community Experience Series
Founded a dinner and storytelling series to reconnect people to their food, land, and each other—designing shared experiences for healthier communities.International Expansion (UK, Portugal, France, Australia)
Helped health tech and mental health startups localize offerings and bridge regulatory, cultural, and operational gaps between U.S. and international markets.

Specialization

Biomedical Device, Biotech & Health System Technologies
Extensive experience launching breakthrough technologies across the healthcare ecosystem—health systems, payers, and providers. Work spans the full lifecycle: from pre-commercial strategy and regulatory planning to scaling in mature markets through strategic partnerships and sales enablement.Mental Health & Neuroscience Innovation
Led development and expansion of virtual, in-person, and community-based programs designed to address the mental health crisis with evidence-based, scalable solutions—bridging clinical rigor with accessibility and reach.

Athletics, Longevity & Human Performance
Experience launching performance and injury prevention platforms that support movement, recovery, and long-term health. Advised on wearable technologies, performance-oriented health platforms, and community-based wellness experiences. Brings an athlete’s mindset to all levels of performance—from elite training to everyday resilience and wellbeing.Food Systems & Community Ventures
Creator and operator of immersive food experiences that reconnect people with the land, each other, and the source of their nourishment. Projects focus on food sovereignty, education, and physical health through connection to food, shared meals, and storytelling.

Matthew T Ryder

Northline Projects - 2017-Present

Founder & Principal Consultant

  • Northline Projects is a global consulting and special projects studio helping values-led teams move from idea to impact with clarity and integrity.

  • Northline specializes in health innovation, athletics and performance, mental health, and food systems—working with founders, executives, and creatives to bring complex ideas to life through strategy, operations, partnerships, and story.

  • Consulting engagement structures have ranged from a few hours per month to full-time embedded (W2).

  • Diverse consulting engagements include:

  • Masimo – Led the launch of a Remote Patient Monitoring program to major West Coast health systems, supporting post-acute care transformation and value-based care initiatives.

  • Profusa – Supported a $54M Series C raise and closed a technology licensing deal valued at over $10M. Oversaw CE mark submission and early commercialization in the EU; supported FDA clinical trial submission for U.S. entry.

  • Sword Health – Advised on new product launch, Sword Move, an AI-rooted physical health and injury prevention platform. Performed first hand market research, established key GTM motions, and implemented sales process.

  • U.S. Department of Defense / DARPA – Served as Entrepreneur-in-Residence for implantable hydrogel sensor technology enabling continuous, real-time oxygen monitoring. Led commercialization strategy and agency engagement.

  • Cerebral – Designed and launched the company’s first B2B strategy for one of the world’s leading virtual mental health platforms. Built early enterprise momentum across payer, employer, and provider channels.

  • ieso – Led U.S. commercial expansion strategy for an evidence-based, AI-delivered mental health platform originally developed and clinically validated in England's NHS health system.

  • Huneo – Advised on development and go-to-market strategy for next-generation neurological and sleep monitoring platform using wireless biosensor technology.

  • Reveal Biosensors – Supported commercial strategy for novel sweat-based wearable platform focused on hydration, glucose, and performance data in elite athletes.

  • Full Circle Series – Co-created a live event and storytelling platform focused on food systems, health, and community resilience. Curated shared meals, farmer-chef partnerships, and experiential education.

  • StopConcussions / San Jose Sharks – Represented the San Jose Sharks and StopConcussions in the Australian Ice Hockey Classic. Raised funding and visibility for neurotrauma awareness while building international partnerships.

  • EyeVue – Provided product strategy and market feedback for an AR platform enhancing live in-person sports viewing through wearable tech.

Zaaz Collective - 2024-Present

Co-Founder

  • Zaaz is an AI-native marketing studio, co-founded with former CEO of world's largest ad agency (WPP). Zaaz is building tools for creators, brands, and platforms to transform their businesses in the age of AI.

  • Led market research, strategic partnerships, and commercial strategy to inform product development.

Cerebral - 2022-2023

Director of Business Development

  • Cerebral became one of the first virtual mental health unicorns, transforming access to behavioral healthcare.

  • Launched and led commercial efforts for the B2B Health Care division from the ground up.

  • Hired and led the initial sales team, established SOPs, and implemented customer success infrastructure to drive revenue and retention.

San Jose Sharks - 2015-2017

Director of Business Development

  • Located in the heart of Silicon Valley, the San Jose Sharks is one of the NHL’s most innovative franchises.

  • Led cross-functional partnerships across team operations, player wellness, arena technology, and corporate sponsorship.

  • Drove new revenue growth, identified sustainability initiatives, and supported community-forward programs.

Integra LifeSciences - 2013-2015

Neurosurgery Sales Specialist

  • Integra is the global leader in devices used for neurosurgery and neurological care.

  • Supported neurosurgery and neurotrauma teams at leading NYC hospitals.

  • Developed KOL program with top NYC neurosurgeons to inform product development and marketing strategies.

Medtronic (Covidien) 2010-2013

Account Representative

  • Medtronic is the world's largest medical device company, advancing care across specialties.

  • Managed multimillion-dollar product portfolio across IDNs and hospital systems in NYC.

Education

Tufts University, Biomedical Engineering

  • Biomedical Engineering with a concentration in Entrepreneurship and Neurological Monitoring.

  • The Tufts Biomedical Engineering department is a world renowned research institute, pioneering new ways to regenerate human tissue using natural materials from silk worms. The department also has made significant advancements in neurological monitoring for medical and functional purposes.

  • Research Thesis: Functional brain imaging using near infrared spectroscopy