About Matthew Ryder

Northline Projects is a global consulting and special projects studio helping values-led teams move from idea to impact with clarity and integrity.

Northline specializes in health innovation, athletics and performance, mental health, and food systems—working with founders, executives, and creatives to bring complex ideas to life through strategy, operations, partnerships, and story.

Consulting engagement structures have ranged from a few hours per month to full-time embedded (W2).

Diverse engagements include:

SVRN Ventures – Developing network of companies to generate sponsorship revenue and to increase access to ecosystem partners for SVRN members.

Masimo – Led the launch of a Remote Patient Monitoring program to major West Coast health systems, supporting post-acute care transformation and value-based care initiatives.

Profusa – Supported a $54M Series C raise and closed a technology licensing deal valued at over $10M. Oversaw CE mark submission and early commercialization in the EU; supported FDA clinical trial submission for U.S. entry.

U.S. Department of Defense / DARPA – Served as Entrepreneur-in-Residence for implantable hydrogel sensor technology enabling continuous, real-time oxygen monitoring. Led commercialization strategy and agency engagement.

Cerebral – Designed and launched healthcare strategy for one of the world’s leading virtual mental health platforms. Built early enterprise momentum across payer, employer, and provider channels.

ieso – Led U.S. commercial expansion strategy for an evidence-based, AI-delivered mental health platform originally developed and clinically validated in England's NHS health system.

Huneo – Advised on development and go-to-market strategy for next-generation neurological and sleep monitoring platform using wireless biosensor technology.

Sword Health – Advised on new product launch, Sword Move, an AI-rooted physical health and injury prevention platform. Performed first hand market research, established key GTM motions, and implemented sales process.

Reveal Biosensors – Supported commercial strategy for novel sweat-based wearable platform focused on hydration, glucose, and performance data in elite athletes.

Full Circle Series – Co-created a live event and storytelling platform focused on food systems, health, and community resilience. Curated shared meals, farmer-chef partnerships, and experiential education.

StopConcussions / San Jose Sharks – Represented the San Jose Sharks and StopConcussions in the Australian Ice Hockey Classic. Raised funding and visibility for neurotrauma awareness while building international partnerships.

EyeVue – Provided product strategy and market feedback for an AR platform enhancing live in-person sports viewing through wearable tech.

Zaaz is an AI-native marketing studio, co-founded with former CEO of world's largest ad agency (WPP). Zaaz is building tools for creators, brands, and platforms to transform their businesses in the age of AI.

Led market research, strategic partnerships, and commercial strategy to inform product development.

Cerebral became one of the first virtual mental health unicorns, transforming access to behavioral healthcare.

Launched and led commercial efforts for the B2B Health Care division from the ground up.

Hired and led the initial sales team, established SOPs, and implemented customer success infrastructure to drive revenue and retention.

Located in the heart of Silicon Valley, the San Jose Sharks is one of the NHL’s most innovative franchises.

Led cross-functional partnerships across team operations, player wellness, arena technology, and corporate sponsorship.

Drove new revenue growth, identified sustainability initiatives, and supported community-forward programs.

Integra is the global leader in devices used for neurosurgery and neurological care.

Worked with CFOs, Heads of Supply Chain, and Value Analysis committees to win system-wide contracts.

Supported neurosurgery and neurotrauma teams at leading NYC hospitals.

Developed KOL program with top NYC neurosurgeons to inform product development and marketing strategies.

Medtronic is the world's largest medical device company, advancing care across specialties.

Managed multimillion-dollar product portfolio across IDNs and hospital systems in NYC.

Biomedical Engineering with a concentration in Entrepreneurship and Neurological Monitoring.

The Tufts Biomedical Engineering department is a world renowned research institute, pioneering new ways to regenerate human tissue using natural materials from silk worms. The department also has made significant advancements in neurological monitoring for medical and functional purposes.

Research Thesis: Functional brain imaging using near infrared spectroscopy

Personal Performance & Wellness Background: ultra marathon runner, ski mountaineer, NCAA ice hockey player—living laboratory for performance optimization and recovery. Deep understanding of fitness communities, athlete mindset, and behavior change required for sustained engagement.

Northline Projects is a global consulting and special projects studio helping values-led teams move from idea to impact with clarity and integrity.

Northline specializes in health innovation, athletics and performance, mental health, and food systems—working with founders, executives, and creatives to bring complex ideas to life through strategy, operations, partnerships, and story.

Consulting engagement structures have ranged from a few hours per month to full-time embedded (W2).

Diverse engagements include:

SVRN Ventures – Developing network of companies to generate sponsorship revenue and to increase access to ecosystem partners for SVRN members.

Masimo – Led the launch of a Remote Patient Monitoring program to major West Coast health systems, supporting post-acute care transformation and value-based care initiatives.

Profusa – Supported a $54M Series C raise and closed a technology licensing deal valued at over $10M. Oversaw CE mark submission and early commercialization in the EU; supported FDA clinical trial submission for U.S. entry.

U.S. Department of Defense / DARPA – Served as Entrepreneur-in-Residence for implantable hydrogel sensor technology enabling continuous, real-time oxygen monitoring. Led commercialization strategy and agency engagement.

Cerebral – Designed and launched healthcare strategy for one of the world’s leading virtual mental health platforms. Built early enterprise momentum across payer, employer, and provider channels.

ieso – Led U.S. commercial expansion strategy for an evidence-based, AI-delivered mental health platform originally developed and clinically validated in England's NHS health system.

Huneo – Advised on development and go-to-market strategy for next-generation neurological and sleep monitoring platform using wireless biosensor technology.

Sword Health – Advised on new product launch, Sword Move, an AI-rooted physical health and injury prevention platform. Performed first hand market research, established key GTM motions, and implemented sales process.

Reveal Biosensors – Supported commercial strategy for novel sweat-based wearable platform focused on hydration, glucose, and performance data in elite athletes.

Full Circle Series – Co-created a live event and storytelling platform focused on food systems, health, and community resilience. Curated shared meals, farmer-chef partnerships, and experiential education.

StopConcussions / San Jose Sharks – Represented the San Jose Sharks and StopConcussions in the Australian Ice Hockey Classic. Raised funding and visibility for neurotrauma awareness while building international partnerships.

EyeVue – Provided product strategy and market feedback for an AR platform enhancing live in-person sports viewing through wearable tech.

Zaaz is an AI-native marketing studio, co-founded with former CEO of world's largest ad agency (WPP). Zaaz is building tools for creators, brands, and platforms to transform their businesses in the age of AI.

Led market research, strategic partnerships, and commercial strategy to inform product development.

Closed $500K+ multi-year partnership with CoreChoice (Taft-Hartley network serving 1M+ union members) - sourced, structured, and negotiated deal requiring product customization for blue-collar workforce and navigation of union benefits committees.

Built first customer advisory council with payer and provider stakeholders to inform product roadmap and integration priorities - cross-functional leadership without direct reports.

Achieved $1M in year 1 partnership pipeline in crisis environment; hired and managed 2-person BD team; established repeatable playbooks for pricing, SLAs, and partner dashboards tracking cohort health and LTV.

Launched partnerships across multiple segments: government-aligned health plans, disability services, national primary care organizations.

Located in the heart of Silicon Valley, the San Jose Sharks is one of the NHL's most innovative franchises.

Developed partnerships with biometric performance monitoring companies—served as liaison between pro athletes, medical/training staff, and technology vendors to evaluate wearables and recovery tech for integration into player performance programs.

Led cross-functional partnerships across team operations, player wellness, arena technology, and corporate sponsorship—experience marshaling stakeholders with competing priorities (athletes, medical staff, business operations).

Drove new revenue growth ($2M), identified sustainability initiatives, and supported community-forward programs.

Represented team internationally (Australia Ice Hockey Classic)—built cross-cultural partnerships focused on athlete wellness and neurotrauma awareness.

Integra is the global leader in devices used for neurosurgery and neurological care.

Worked with CFOs, Heads of Supply Chain, and Value Analysis committees to win system-wide contracts.

Supported neurosurgery and neurotrauma teams at leading NYC hospitals.

Developed KOL program with top NYC neurosurgeons to inform product development and marketing strategies.

Medtronic is the world's largest medical device company, advancing care across specialties.

Managed multimillion-dollar product portfolio across IDNs and hospital systems in NYC.

Biomedical Engineering with a concentration in Entrepreneurship and Neurological Monitoring.

The Tufts Biomedical Engineering department is a world renowned research institute, pioneering new ways to regenerate human tissue using natural materials from silk worms. The department also has made significant advancements in neurological monitoring for medical and functional purposes.

Research Thesis: Functional brain imaging using near infrared spectroscopy